Hi, I’m Leah
A SaaS content leader with 15+ years in content and nearly 11 years in SaaS, helping companies turn stories into pipeline and teams into high performers.
I’ve built and led full-funnel content programs at RingCentral, Celigo, and Recurly, driving meaningful growth in organic traffic, conversion rates, and revenue influence. Known as a strong, people-first leader, I build high-performing teams and scalable content engines that blend editorial excellence with SEO, GEO, AI, and modern content operations.
My focus is simple: create clear, on-brand content that moves buyers to action and drives real business impact.
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What I do best
Build scalable SaaS content engines
I design and execute full-funnel content strategies that scale, combining editorial rigor, SEO/GEO, AI, and smart operations to consistently drive pipeline, revenue influence, and long-term growth.
Turn content into measurable business impact
From thought leadership to demand and product content, I create high-value assets that speak directly to buyer pain points, increase conversions, and position brands as trusted category leaders—not just content producers.
Lead and grow high-performing teams
I’m a strong, people-first leader who builds and mentors high-performing content teams, aligns cross-functional stakeholders, and brings clarity, momentum, and accountability to complex marketing orgs.
By mentoring content creators and fostering a supportive, "think big" environment, I help teams consistently produce work that exceeds expectations. We're the team you want to either work with or be on.
Featured work
Recurly — What Subscribers Want
Interactive research report translating proprietary subscriber data into actionable insights that drive thought leadership, demand, and pipeline.
→ View interactive report
Recurly — From Crashes to Cash
EMEA-focused market report highlighting regional subscription challenges and growth opportunities to support global expansion and localized demand generation.
→ View report
Celigo — Holiday Shopping Trends Report
Benchmark research analyzing seasonal commerce and integration trends, positioning Celigo as a data-driven authority during peak buying periods.
→ View benchmark report
Celigo — Integration Assessment
Personalized, interactive assessment delivering tailored insights based on user inputs—blending product education with demand capture and pipeline acceleration.
→ Take the assessment
Celigo — What Is Celigo?
Flagship brand video simplifying a complex iPaaS platform into a clear, compelling narrative for awareness, education, and conversion.
→ Watch the video
Celigo — Customer Success with Celigo
Customer story series combining written case studies and video to showcase real-world outcomes, build trust, and support sales enablement. I served as interviewer and producer on videos.
→ View customer story
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RingCentral — Tech for Granted
Wall Street Journal–sponsored content partnership elevating executive thought leadership and brand credibility through premium editorial distribution.
→ View partnership
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RingCentral — The Power of the Female Athlete
Branded editorial series connecting elite athletics and leadership in tech, spotlighting women leaders and reinforcing brand values.
→ Read the series
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Moxie — The Art of Freelancing
Comprehensive online guide helping freelancers scale their businesses, blending education, brand storytelling, and product relevance. Powerhouse for SEO.
→ View the guide
Testimonials
James Whitemore, CMO, Celigo
"I am proud to recognize Leah as a Marketing Achiever of the Quarter for her stellar contributions to the development of our new website.
Leah displayed remarkable collaborative teamwork, efficient project management, and adept agency coordination, resulting in a vastly improved user experience for celigo.com. Her creativity and meticulous content creation were key to the project’s success. Thanks, Leah."
Ellie Allen-Bathe, Content Marketing Specialist, Celigo
“I have had the pleasure of reporting to Leah for the last year. She is an excellent leader and helped guide our team as we built Celigo's content strategy from the ground up. Not only is her approach to content strategic and modern, it's also based on key data. This makes the content she creates relevant to its target audience, as well as engaging.
On top of her excellent leadership, strategy, and writing skills, Leah is also a great manager. She has been a kind and empathetic leader, and also someone who has pushed me to be my best. Any team would be lucky to have her.”
Andy Cheng, Content Marketing Manager, RingCentral
“Words can’t express how impactful working with Leah has been for the past three years. Her leadership on countless key projects — driving strategy, direction, and execution — allowed our team to really innovate with our content and drive conversions across the board. From ebooks to white papers to campaigns, Leah’s work really put our team on the map.
But she’s more than just an executor. Her compassion and guidance as a manager really shined through—especially when she led the team through several big pivots across the org. She knew exactly when to step in and provide direction or give her team autonomy when needed.”
Let's Create something
Amazing Together
Email me at Leah.Westfall@gmail.com
or connect on LinkedIn